As Alex grew up, so did the craft. What stayed the same was the mindset. Take your time. Do the work right. Treat people well.
When Neighborhood Cut & Shave NYC officially opened in 2010, it was built on those same early lessons. A barbershop should feel welcoming. The chair should feel comfortable. And the experience should matter just as much as the haircut.
This has never been about rushing people in and out. It’s about creating a place where folks feel known and taken care of.
Neighborhood Cut & Shave didn’t start with a business plan. It started with a kid, a pair of clippers, and a lot of neighbors.
Alex Nunez grew up on Suffolk Street on the Lower East Side of New York City. Haircuts were part of everyday life in his house. When Alex was 12, his dad handed him the clippers and said, “Son - cut my hair.” Turns out, Alex was pretty good at it.
Before long, he was cutting hair for siblings, cousins, and friends. Then neighbors started asking. By the time he was 13, Alex had set up his first “shop” in the stairwell of his apartment building. No fancy setup. Just a chair, a mirror, and an extension cord running from his bedroom two floors below to power the clippers.
People climbed six flights of stairs for a haircut. Not just because of the cut, but because Alex paid attention. He listened. He cared. He made people feel comfortable.
That part never changed.
BRINGING IT TO GVL
After moving to Greenville in 2022, Alex felt something familiar here. A growing city with a strong sense of community. The kind of place where neighbors still talk to each other. Opening a shop in Greenville felt right.
The Greenville location carries the same spirit as that stairwell shop years ago. A place where everyone’s welcome, the cuts are clean, and the experience feels easy. Where conversations happen naturally and people leave feeling a little better than when they came in.
NYC
GVL
TWO CITIES. SAME FEEL.
Neighborhood Cut & Shave started in New York and now calls Greenville home too. Different places, same approach. We take care of the person in the chair and do the work right.
